Brand Studio Capstone
Highwire Brand Studio offers a culminating opportunity for students to collaborate across disciplines, crafting authentic campaigns for actual clients. Our client, Adapt for Life (AFL), tasked our teams with a comprehensive mission: to grow the program's trainer base. Engaging in thorough research, strategic planning, and brand development, my team and I conducted a detailed market analysis, devised a comprehensive strategy, and implemented our approach through tactical methods.
The Client
Adapt for Life is a non-profit organization that is partnering with Cincinnati Children’s Hospital Medical Center (one of the nation’s leading health centers for children in the United States) to lead the response to the suicide epidemic by offering mental health services and education to help children, families, and communities. Their mission involves initiating discussions with children, families, and communities about the importance of mental health. Their goal is to educate young people and equip them with the tools to enhance mental resilience, thereby mitigating youth suicide rates and fostering healthier lives.
Learn More: https://www.adaptforlife.org/about
The Charge
Identify people interested in becoming a trainer for AFL.
Develop a campaign to recruit the target audience.
Design a plan for the Train the Trainer program.
Find funding and federal grant opportunities to further AFL's financial development.
