Autoresponder Emails
On Grace Hill’s website, there are a variety of opportunities for customers to request demos of one of their six offered software solutions. Once the customer fills out the demo request form an automated email is then sent to them explaining that a member of the Grace Hill team will contact them shortly.
Before this project, there was one autoresponder for all 6 solutions, including the same messaging and a lack of design. For this project, I redesigned the autoresponder emails, bringing a cohesive and engaging design that better aligns with Grace Hill's branding. The new emails feature customized messaging for each solution and include tailored asset links to encourage customer engagement. By addressing the unique interests of each customer, these autoresponders significantly improve the customer experience. Additionally, the consistent and appealing design of the new emails increases website engagement and enhances brand recognition.
Who is Grace Hill?
Grace Hill has provided trusted real estate technology for over 25 years. Their policy, training, and assessment solutions help increase resident and tenant renewals, reduce operating risk, and improve net operating income. They offer solutions for both the multifamily and the commercial industry.
Before the Redesign
What did the original autoresponders have?
Same messaging for all autoresponders
Gradient imagery
Single link to success stories
After the Redesign
What do the new autoresponders have?
Product-specific messaging
Product-specific imagery
Uniform header images
Uniform GH signature
Uniform footer
Product-specific asset links
Link to other success stories
Consistent/Uniform formatting
Styling that matches GH email templates
Stakeholder Presentation
