In a recent product website update project, I conducted a thorough analysis of the current Visto website, identifying design areas that needed improvement. Based on my findings, I proposed a set of design solutions aimed at addressing these weak points and presented them to both internal stakeholders and our partners at the National Apartment Association, who co-manage the product. After receiving feedback and approval, I collaborated with our internal marketing team to redesign the homepage, enhancing its design and user experience. Additionally, I addressed an imagery issue, further improving website traffic and user engagement.