Groovy Brews Packaging

What I was given:

Box dimensions for a piece of packaging & the task of generating an idea of what would go inside this size of box. Further developing a brand to accompany the product decided on.

My Developed Brand Image:

Groovy Brews Coffee is an eclectic brand known for its vibrant and exceptional coffee varieties. They specialize in providing ethically sourced, high-quality coffee that brings an explosion of flavors and an unparalleled coffee experience to every cup. With a sustainable approach to their coffee sourcing, Groovy Brews is highly regarded for their commitment to both excellent flavor and responsible business practices. This brand thrives on their dedication to coffee enthusiasts and they put a premium on providing freshly roasted coffee that promotes the natural aroma and taste of each bean. Every coffee product from Groovy Brews symbolizes their mission to blend coffee expertise, passion, and creativity to deliver a truly groovy coffee-drinking experience. 

What Goes in the Box?

Each box would hold a single-serve pack of coffee grounds. Groovy Brews would utilize these products as a way for people to “sample” their different roasts.